Many small business shy away from creating a marketing strategy. Focus Ecommerce and Marketing can create an effective digital marketing & PR strategy which aligns to what you want to achieve as a business, how the marketing function will get you there and the tactical strategies
you will need to include.
We consider your audience, competitors, challenges, opportunities and provide a comprehensive overview of your
Vision, mission and proposition
BRANDING DEVELOPMENT STRATEGY
Focus Ecommerce & Marketing will consider your overall business strategy and, after defining your target client group, we will develop your brand positioning, messaging strategy, tone of voice, brand essence, along with your name, tagline and logo. We will then develop your content marketing strategy, build your marketing toolkit / assets, implement, track and adjust
Focus Ecommerce & Marketing has an extensive list of contacts in the PR world and are able to create a buzz for your brand. From creating exciting press releases, crafting pitches, event planning, desk visits to journalists, sampling and influencer programmes, we create a comprehensive plan that will identify and deliver a strategic approach that reaches out to the outlets that reach your audience
Our Marketing service will give you access to the high-level marketing skills, knowledge and experience your business needs at a fraction of the costs of recruiting a full-time resource. Our focus and responsibility will be on providing the leadership and delivery of your marketing programmes in order to meet your overall aims and objectives.
Here at Focus Ecommerce and Marketing we like to ask a lot of questions. We determine the scope of the project and estimate for you. We brainstorm with our clients and then deliver ideas for your packaging. Once agreed, we tweak, organize translations, certifications and all packaging requirements before we finish artwork for sign off and then arrange for print and delivery to your warehouse
PRODUCT LAUNCH PLANS & PRODUCT LIFECYCLE PLANNING
Focus Ecommerce & Marketing has many years of product planning experience, developing the full marketing mix. As well as driving a full launch plan, we will listen to your goals and objectives, establish a launch budget, define your product in detail by determining your product USP and target audience, define your target audience, know your distribution channels and create a pricing strategy
Focus Ecommerce & Marketing has proven experience of driving B2B marketing strategies that are aimed at supply chain partners rather than consumers. We will work with your Sales Operations to gain partners who will get your products on shelf and in front of consumers. We will develop marketing tools, presentations, sampling kits and pricing strategies that will enable your Sale Team to go, and be confident, in the market place.
POINT OF SALE
Focus Ecommerce and Marketing has a wealth of knowledge in producing point of sale materials from complete in-store design, to window banners/displays, catalogues, leaflets, product displays, FSDU’s and in-store giveaways. Retail space is a premium so we will deliver on-time and on budget whatever the size of the project
Now who doesn’t love a promotion! Focus Ecommerce and Marketing loves working on promotional/seasonal campaigns. We will create an annual promotional calendar, assessing communication channels, determining objectives, promotional mix and messaging that aligns with your brand messaging. At the end of each campaign, we will measure effectiveness by developing a situation analysis
We believe in the power of words and design. Copywriting and design work hand in hand. We know together they make the most impact for your brand online and offline. Everything we do is crafted and focussed on your business objectives. Our work helps businesses to instill trust and motivates people to buy. It inspires others to like, share and recommend your products and services. We’re the people who know that your brand’s message matters in words as well as images.
EXHIBITION AND TRADE SHOWS
If you are organising an exhibition or trade show you face a twin challenge: attracting exhibitors, dealers and perhaps sponsors; and bringing in sufficient numbers of visitors to make the event worthwhile. Having managed over 64 exhibitions in one year, Focus Ecommerce and Marketing can manage your trade show from beginning to end, including stand layout, build, design, logistics and stand management